It’s the SuperBowl. Which as of this writing has the most expensive television advertising in the world. Budweiser in all of their wisdom, decided to use this multi-million dollar investment to blatantly insult craft brewers. When I say blatant, I mean it. You can see the ad here: https://www.youtube.com/watch?v=siHU_9ec94c They call themselves ‘Proudly Macro’ and a… Read More


I did it. I had a Molson Canadian. This isn’t too shocking a thing to say. I’ve had it numerous times throughout my life. Though it’s been a very long time since I’ve had one. Today is the Super Bowl and Molson Canadian is probably going to be drunk by the gallon. Making today a… Read More


Look at that can. It just SCREAMS ‘craft beer.’ It’s fun, it has a creative name, it’s brightly coloured and really stands out at the LCBO. When you take a closer look it tells you that it’s ‘Not for the Faint of Hops.’ That’s a great tag line. And it’s an India Pale… Lager? An… Read More